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search engine marketing (SEM)

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Best search engine marketing (SEM) freelancers in Australia

Ranked by verified rating, review volume, proximity and profile completeness. Every freelancer joins with an ABN and an Australian mobile.

Showing 8 of 34 freelancers.
Abigail C.

Abigail C.

ABN verifiedJust joined
Sydney, NSW 15+ yrs

I am a Bilingual Digital Marketing Freelancer with over 15 years of international experience in six different countries, Australia, the UK, the US, Canada, France and Spain. The opportunity to work in different countries has made me adapt extremely well to different company cultures and teams. Also, I am straightforward and honest, hard-working, highly motivated and extremely well organized with strong analytical and technical skills. Brands I have work with: Louis Vuitton, Accor Hotels (Sofitel, Novotel and Ibis), Marie Claire, Women's Health, Tigerlily... PERSONAL ACHIEVEMENTS: ➢ Multi-channels campaigns (Paid Search, Facebook, LinkedIn, Display, Video): 84% increase in sales and 325% increase in the number of leads with a subsequent 10% lower CPA YoY. ➢ Paid Search: 98% increase in sales with a subsequent 16% lower CPA YoY. ➢ Paid Social: 453% increase in sales with a subsequent 44% lower CPA YoY. ➢ Programmatic Display: 42% increase in sales with a subsequent 49% lower CPA YoY.

Search Engine Optimisation (SEO)Search Engine Marketing (SEM)Social Media Search Strategy +10 more
Adrian P.

Adrian P.

ABN verifiedJust joined
Perth, WA 12+ yrs

I’m Adrian, Creative Director and founder of TrillCo., an independent branding and creative studio in Perth. I specialise in brand strategy, visual identity, graphic design and campaign creative, with particular expertise in sport. I help businesses, clubs and organisations turn ideas into distinctive, practical creative that works across digital, print and real-world touchpoints. Available for project-based work or ongoing freelance support.

Logo & Brand IdentityGraphic Design (Signage, Posters, Digital & Print)Advertising & Marketing Creative +28 more
Renzo R.

Renzo R.

ABN verifiedJust joined
Adelaide, SA 10+ yrs

Ad Account wise I manage and handle over $2 million+ in Ad Spend per year giving me in depth knowledge on budget pacing and account growth. I also offer white-label services to multiple agencies, bolstering their digital marketing capabilities and to service their own clients. Client Success Stories Clients such as Oztrail, Ozpig, Pirate Bay Camp, Tiegear, Ugg Direct, The Basic Band, Ugg Online, The Ugg Store, Nontre, AGC have benefited from my expertise

Search Engine Marketing (SEM)Analytics & Performance TrackingMeta Ads (Facebook & Instagram) +4 more
Josh M.

Josh M.

ABN verifiedJust joined
Melbourne, VIC 10+ yrs

Hey neighbour👋 Josh here. I’m a Melbourne-based dev with 10+ years of experience managing sites for Telstra, ANZ, and government. I build high-converting, instant-loading websites, eCommerce stores, and custom AI/automation tools for local businesses - strictly no outsourcing. Learn more and see my portfolio at about/josh

Website & UI/UX DesignAdvertising & Marketing CreativeLogo & Brand Identity +13 more
Zac K.

Zac K.

ABN verified
Sydney, NSW 9+ yrs

Founder and CEO of Unjumble. I spent nine years in agency land planning and buying media, digital and offline, across YouTube, Meta and Google Ads. Most recently Group Strategy Director at EssenceMediacom running strategy for KFC and Lion, and before that at PHD and Carat on PepsiCo, Volkswagen, Woolworths and Unilever. Learned a lot about how big brands buy marketing. These days, when I have a moment, I love doing freelance work for Aussie small and medium businesses and helping them grow.

Search Engine Optimisation (SEO)Search Engine Marketing (SEM)Meta Ads (Facebook & Instagram) +8 more
Shazil M.

Shazil M.

ABN verified
Melbourne, VIC 10+ yrs

Creative Designer specialising in brand design, product design and digital experiences.

Logo & Brand IdentityGraphic Design (Signage, Posters, Digital & Print)Advertising & Marketing Creative +28 more
Steven S.

Steven S.

ABN verified
Sydney, NSW 8+ yrs

8+ years experience in digital marketing. My work focuses on turning complex data into practical decisions to help businesses improve measurement, understand performance and build stronger marketing strategies. My strengths are across digital analytics, GA4 and tagging, marketing effectiveness, customer insights, reporting automation and data led planning. With a background spanning SEO, UX, paid media and analytics, I bring a broad understanding of how channels, technology and customer behaviour work together. I help bridge the gap between technical implementation and commercial strategy, ensuring data is not only collected correctly, but used to drive meaningful business outcomes.

Search Engine Optimisation (SEO)Search Engine Marketing (SEM)Social Media Search Strategy +8 more
Ben B.

Ben B.

Sydney, NSW 15+ yrs

More data. Smarter tech. Endless choice. Marketing was supposed to get easier. Instead, it can be overwhelming. Meanwhile, your customer is still wonderfully human. Cutting through the noise requires blending Tech with a Human Touch. My approach is based on Design Thinking, Behavioural Science, Creativity and Marketing Science so that the latest marketing technology is applied in ways that position brands as solutions to their customers’ real-world problems. Whatever your team structure, I'm happy to slot right in. I white label my services for award-winning advertising and PR agencies, and work directly with brands as well as publishers. I'm open to work on a Freelance, Contract or Part-time basis, remotely or hybrid. If you’re serious about connecting with your customers and driving growth, let’s talk.

Search Engine Optimisation (SEO)Social Media Search StrategySearch Engine Marketing (SEM) +14 more

What's the cost of a search engine marketing (SEM) in Australia?

$100/hr
Est. hourly rate $40–$160/hr
search engine marketing (SEM) Excludes ad spend · Updated today
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Search engine marketing (SEM) in Australia, questions

Search engine marketing is the paid side of search: getting your business in front of people the moment they search for what you sell, on Google Ads and Microsoft Ads. A typical gig covers keyword research around buying intent, a campaign and account structure, ad copy and extensions, landing page advice, conversion tracking, and bid and budget management with a monthly report on spend and cost per result.

SEM is paid, SEO is organic. With SEM you pay Google or Microsoft for the clicks and you can be at the top of the results today, but the visibility stops when the budget stops. SEO earns rankings over months and keeps bringing traffic after the work is done, with no cost per click. Most small businesses run both: SEM for leads now, SEO compounding in the background.

SEM is the broader discipline: the strategy and buying behind paid search across Google and Microsoft. PPC is the pricing model (you pay per click) and the day-to-day account management that keeps a campaign tuned. Google Ads is the main platform SEM runs on. If you want someone to set the paid-search strategy and stand the account up, that's an SEM gig. If you want someone to run an existing account week to week, look at PPC management.

Search campaigns can drive clicks and enquiries within days, because they catch people already looking for what you offer. Getting to a stable, predictable cost per conversion takes longer: usually 4 to 8 weeks of data and optimisation on a new account. Plan a 3 month run before you judge the channel, and expect month one to be mostly testing what converts.

Two separate costs. The management fee is what the freelancer charges to plan and run your paid search. The ad spend is what you pay Google and Microsoft directly for the clicks. Keep the Google Ads account and billing in your own name so the spend stays transparent and the account is yours if you ever change freelancers.

You can. Google Ads is self-serve and the setup wizard makes launching easy, which is exactly the trap. The wizard nudges you towards broad targeting and Google's defaults, and a small budget burns fast on the wrong searches. Where a freelancer earns their fee is account structure, conversion tracking, negative keywords and the weekly tuning that turns spend into leads. A common middle path is paying someone to build and stabilise the account, then handing it over with a runbook.

Track one primary number: cost per lead or cost per sale, measured by conversion tracking on your site. The supporting signals are a falling cost per result over time, a clean search term report with little wasted spend, and a landing page that converts. Clicks, impressions and a high click-through rate on their own prove nothing. Ask for cost per result in every monthly report, in plain English.

Freelance SEM management in Australia typically runs $1,000 to $4,000 a month, with single-channel accounts from around $500 and larger competitive accounts higher again. Some freelancers charge a flat fee, others a percentage of ad spend (commonly 10 to 20%). Either way the fee is separate from the ad spend itself, which you pay Google and Microsoft directly. A one-off account build or audit can be priced as a fixed gig instead of a monthly retainer.

Ask how they structure an account and how they report on cost per result, not just clicks. Look for real examples at your budget level, and check the account gets built under your own Google Ads login. Verified reviews on Unjumble that mention concrete lead or sales numbers beat any certification. Be wary of anyone guaranteeing a cost per click or a position before they've seen your account.

Post an SEM gig in under five minutes. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.

Every gig is split into stages you both agree on up front. You fund each stage before the work starts and it is held securely through Stripe, then released once you sign off. No chasing invoices, and no paying for work that is not done.

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