13+ years in paid media strategy and execution across agency and client-side. I've led campaigns for enterprise brands like Qantas, L'Oréal, Volkswagen Group, Panasonic and Klarna, and scaled growth-stage SaaS, fintech and ecommerce startups from first spend through to profitable scale. I founded and exited my own media agency (Agnes Media, acquired 2023), so I bring a commercial perspective to every engagement. I don't just run campaigns, I connect media spend to revenue and build the measurement frameworks to prove it. Platforms: Google Ads, Meta, LinkedIn, TikTok, Klaviyo, Programmatic. I've managed $2m monthly budgets and I've scaled startups from $50/day to $250/day. Same rigour regardless of scale. Available for fractional, project and ongoing engagements.