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I’m Riley, a digital marketer and graphic designer. I’m always looking for the opportunity to blend my professional experience with people who are passionate about what they do. I’m here to help produce excellent results and a great online and social presence. If you are seeking any help with graphic design, branding, social media or copywriting then let’s connect!
Over the years, I’ve helped businesses scale their revenue into the seven-figure range through data-driven campaigns, strategic marketing, and conversion-focused digital growth. I specialise in driving B2C and B2B growth through multi-channel marketing. My campaigns have helped brands generate significant revenue, working with high-profile clients such as Brisbane Broncos, the Logies, and Glomesh.
Based elsewhere in Australia, working with Brisbane businesses remotely.
I help brands turn paid media spend into real business results & growth - from strategy through to daily execution. With 15+ years in advertising (8x in top global creative agencies, 6x working in a range of client side marketing roles & 2+ running my own boutique agency), I specialise in paid social, performance media and content strategy that's built on a genuine understanding of platforms and culture. I'm not just running ads and giving recommendations - I build programs that connect with people. Previously Senior Client Director at VaynerMedia Australia, leading their creative content roll out and paid media across PepsiCo and Carlton United Breweries. Since going independent, I've worked with brands across a range of categories. I work best with brands who want a senior operator in their corner, someone who can think strategically and get their hands dirty in the platform. If you're looking for a freelancer who treats your budget like their own, let's talk.
I am a Bilingual Digital Marketing Freelancer with over 15 years of international experience in six different countries, Australia, the UK, the US, Canada, France and Spain. The opportunity to work in different countries has made me adapt extremely well to different company cultures and teams. Also, I am straightforward and honest, hard-working, highly motivated and extremely well organized with strong analytical and technical skills. Brands I have work with: Louis Vuitton, Accor Hotels (Sofitel, Novotel and Ibis), Marie Claire, Women's Health, Tigerlily... PERSONAL ACHIEVEMENTS: ➢ Multi-channels campaigns (Paid Search, Facebook, LinkedIn, Display, Video): 84% increase in sales and 325% increase in the number of leads with a subsequent 10% lower CPA YoY. ➢ Paid Search: 98% increase in sales with a subsequent 16% lower CPA YoY. ➢ Paid Social: 453% increase in sales with a subsequent 44% lower CPA YoY. ➢ Programmatic Display: 42% increase in sales with a subsequent 49% lower CPA YoY.
10+ years across Sydney and London, working with Amazon UK, Discovery Channel, Sky TV, Sydney Opera House, Netflix and more. I specialise in motion design and video production end-to-end — concept, script, shoot, animate, deliver. Fluent in 2D/3D motion graphics, infographics and storytelling across TV, social and beyond. Tools: Adobe Creative Suite, Cinema 4D with Redshift, Unreal Engine. Always chasing the next technique worth knowing.
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Running paid ads on TikTok and the newer platforms (Pinterest, Snap, Reddit) before they get crowded. A gig usually covers account and pixel setup, audience and offer strategy, creative direction for native-style video, campaign build, then ongoing testing: fresh creative in, tired creative out, budget shifted to what's converting. Expect a monthly report on spend, cost per result and what's being tested next. On these platforms the creative is most of the job, so check whether producing the videos is included or a separate gig.
The creative rules are different. TikTok rewards native, sound-on, fast video that looks like organic content, not a polished ad dropped in from a TV campaign. The platform's own line is "don't make ads, make TikToks", and it holds. Costs are often lower while the platform is still hungry for advertisers, and the audience skews younger. The mechanics of campaigns, pixels and testing are similar to Meta, but creative that works on Facebook usually flops on TikTok, so it's built fresh.
Cost. When a platform is still building its ad business it sells attention cheap to attract advertisers, so early movers get lower costs per result and less competition for the same eyeballs. As more businesses pile in, prices climb, the way Meta did. Getting on TikTok, Pinterest, Snap or Reddit early can mean reaching the same customer for a fraction of what the established channels charge, provided your audience is actually there.
It depends on who you're after. TikTok suits visual products, impulse buys and younger audiences. Pinterest works for home, food, fashion, weddings and anything people plan and save for. Snap skews young and local. Reddit suits niche communities and considered or technical purchases. A good freelancer starts from where your customers actually spend time, then picks one platform to prove before spreading across several.
More than you'd think, but they don't need to be expensive. TikTok creative burns out fast, so you want several variations to test and a steady trickle of fresh ones, not one hero ad that runs for months. The good news is rough, authentic, phone-shot video often beats a glossy production here. Many freelancers brief or work with creators for native-style content, so confirm whether the videos are part of the gig or something you supply.
Ads can be live within a week, but the platform needs roughly 7 to 14 days of learning before performance settles, and a new account typically takes 4 to 6 weeks of creative testing to find a reliable cost per result. Because creative fatigues quickly on TikTok, the work doesn't stop once it's working, it's a constant feed of new angles. Treat anyone promising profitable results in the first fortnight with caution.
You can, and boosting a video that's already doing well organically is a fine way to dip in. The catch is the same as any ad platform: proper pixel tracking, campaign objectives matched to your goal, and structured creative testing are what turn spend into customers, and they take know-how to set up. A freelancer builds the account properly and keeps the creative fresh, which is where most DIY TikTok ad budgets quietly leak away.
One number matters most: cost per result, whether that's a sale, a lead or an add to cart, tracked through the pixel on your site. Views and likes tell you the ad is being seen, not that it's paying for itself. A healthy account shows a stable or falling cost per result as the freelancer cycles through creative. If a video racks up views but drives no sales, it's a flop dressed up as a hit.
Freelance management in Brisbane typically runs $800 to $3,000 a month, with simpler accounts starting from around $500. That fee excludes the ad spend you pay the platform directly, and most accounts start at $20 to $80 a day in media to give the algorithm enough to learn from. Creative production (the actual videos) is sometimes included and sometimes a separate gig, so confirm which when you compare bids.
Look for someone who treats native creative as the main lever and can show real TikTok or emerging-platform results, with spend and cost per result, not just view counts. Ask how they handle the constant creative churn these platforms demand. Confirm the ad account and pixel stay in your name. Verified reviews on Unjumble that mention actual sales or leads, rather than viral views, are the cleanest signal.
Post a TikTok and emerging social ads gig in under five minutes. Describe the work, set your budget and timeframe, and choose whether it's time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and verified reviews, then pick the one that fits. Posting is free, so you only pay for the work.
Every gig is split into stages you both agree on up front. You fund each stage before the work starts and it's held securely through Stripe, then released once you sign off. No chasing invoices, and no paying for work that's not done.
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