Founder and CEO of Unjumble. I spent nine years in agency land planning and buying media, digital and offline, across YouTube, Meta and Google Ads. Most recently Group Strategy Director at EssenceMediacom running strategy for KFC and Lion, and before that at PHD and Carat on PepsiCo, Volkswagen, Woolworths and Unilever. Learned a lot about how big brands buy marketing. These days, when I have a moment, I love doing freelance work for Aussie small and medium businesses and helping them grow.