Hi hello, it’s Shelley! I’m a freelance designer with 7+ years experience across graphic design, web design and art direction – I currently help digital-native brands in the fashion, beauty and lifestyle space transform their strategy into considered, human-centred design. As a generalist at heart, I naturally sit at the intersection of research, strategy and craft. I deeply believe that design is fundamentally about communication and problem solving, so I personally love diving into data on why something is (or isn’t) working, whilst still appreciating the creativity and visual design.