CEO, Founder and Digital Marketing Strategist with 20 years' expertise across agency leadership, corporate roles (incl. Google) and entrepreneurial ventures. Specialising in performance marketing, go to market strategy, brand storytelling and conversion efficiency. Results: 90% CPA drop for Enviroflex, 10x ROI and $2M added sales for Tennis Gear, and US market setup for a $160M wellness brand. Founder of Pocketsquare, a video studio building brand loyalty through storytelling